This week, our attention was centered on the ‘Customer Segments’ component of the Lean Business Model Canvas, a vital element in the development and growth of any venture. The lecture unfolded a systematic approach to customer profiling, an idea that resonated with me greatly. It underscored the importance of analyzing our customers not just from a demographic perspective, but also from a behavioral and psychological standpoint.

This approach has opened my eyes to a new way of conceptualizing our audience. It has sparked ideas for additional pertinent questions that we could incorporate into our performance questionnaires. These questions would extend beyond basic demographic information and probe more into behaviors, preferences, and psychological factors that influence our audience’s decisions and engagement with our shows.

The lecture has provided me with a clearer, more focused strategy for identifying and understanding my target customers. Recognizing the potential benefit to my venture’s growth, I’m eager to apply this insight. However, due to resource constraints, I’ve encountered difficulties in fully concentrating on this aspect and fully leveraging the wealth of information in our existing database. To address this, I’m contemplating engaging a third-party service to assist with this critical task.

The insights from the lecture also prompted me to reassess and clarify who my core customers are. Previously, we had a broad category of young audiences. Now, I’m inclined to consider a more specific age range. For instance, if I decide to focus on very young children, I must strategically view their parents as my actual customers, with the children being the end consumers. This perspective shift would necessitate a reevaluation of our marketing and engagement strategies, ensuring they address the needs and expectations of both these groups.

Given my experience in imparting keynote speeches and conducting workshops for university students, coupled with their enthusiastic responses, they will form my primary target audience.